Custom means built around you
A custom build lets you shape structure, design, and functionality around your goals without theme limitations. It tends to involve more upfront planning and development, but gives you a foundation that matches how your business actually works.
WordPress means faster starts and a familiar editor
WordPress is useful when you want a content editor your team can manage, a large ecosystem of plugins, and a faster path to a first version. It still benefits from custom design, performance work, and ongoing updates to stay secure and fast.
Review the web development service, see the Bare Skin Blog WordPress case study, or talk with CodeMine Solutions about which fit is right.